Forget that it’s part of a fast-food chain’s PR plan. Or, wait a minute — embrace that it’s part of a fast-food chain’s PR plan. This PR message is a good one, touting sustainability, farm-friendly practices, and awareness for global food issues. That’s the message behind Chipotle’s recently launched video Back to the Start inContinue reading “Chipotle’s “Back to the Start” video brings a welcomed tear to the eye”
